I lead Experience Design within BlackRock Digital, where I sit on the Digital leadership team and am accountable for how design contributes to business strategy. Over 20+ years in financial services and enterprise product organizations, including 13 years across BlackRock and Wells Fargo, I've built a design organization from 1 person to 20+ across 4 global locations, set enterprise-wide design system strategy, and defined AI governance for a design practice operating at institutional scale. I'm as comfortable setting vision for a scaled org as I am running hands-on discovery, and I stay closely tied to the realities of regulated, complex enterprise environments, where customer experience has to hold up against risk, compliance, and technical constraints.
Focus Areas
Experience Leadership
• Lead multidisciplinary teams: across UX design, product design, research, content strategy, and design operations
• Set research strategy: integrating qualitative and quantitative methods across the full product lifecycle
• Translate insight into decisions: turning customer research into product and business direction
Design Systems & AI
• Own design systems strategy: governance for enterprise systems as strategic infrastructure, not just component libraries
• Define AI governance: for a design practice, balancing innovation with quality, compliance, and trust
• Partner with Engineering: to scale shared design assets across platforms
Strategy
• Sit on the Digital leadership team: shaping how design contributes to enterprise business strategy
• Partner cross-functionally: with Product, Engineering, and business leadership on Digital transformation priorities
• Plan long-term capability: for a scaling design organization
Organization & Talent
• Built a 20+ person org: grew the design function from 1 designer to 20+ across 4 global locations
• Own talent strategy: hiring, career frameworks, succession planning, and performance management
• Foster leadership growth: preparing teams for AI-enabled ways of working
Case Studies
wellsfargo.com
digital, website homepage, product design, ux/ui design, research, strategy
Volt ink.
book publishing, creative direction, design, relationship management
Elite Wedding Collection
magazine publishing, creative direction, design, project management
Images by Ed Anderson and We Love Pictures